Antica Cascina dei Conti di Roero is situated in the heart of the Roero in Vezza d'Alba, an area of high oenological vocation. The company is led by Daniela Olivero and her husband Luigi Roagna. All the wines come from vineyards situated on the lands of the three farmsteads: "Valmenera", "Sru", and "Penna", which are in Vezza d'Alba, Canale and Monteu Roero.